Inspired by Pets, Designed for Pets.
At Sniff and Eat, we’re more than just a pet food company we’re passionate pet lovers on a mission to make mealtime more exciting, nutritious, and joyful for your furry companions. Born from the need to solve the common struggles of picky eating and nutrition gaps, we set out to create a product that’s as flavorful as it is healthy.
More about us
beyond pet food
Our Story
Sniff and Eat started with a simple idea: to make mealtime enjoyable and nutritious for pets everywhere. Our journey began with a picky eater and evolved into a mission to revolutionize pet nutrition.
“Our first formula was born after countless trials, blending natural, high-quality ingredients into a balanced, delicious recipe. It was the first step toward transforming mealtime for pets everywhere.”
2020
2021
Foundation Idea
2025
Expert &
Market
Research
2023
We
Heard You!
2022
First
Formula
2024
Improving
Formula
“Frustrated with bland, unhealthy meals, we dreamed of creating a natural, flavourful, wholesome product that would not only pets would love but also support their health in the most meaningful way.”
Improved
New Formula
“We dove deep into the science of pet nutrition, collaborating with top veterinarians, and pet nutritionists, and conducting
in-depth market research.”
“We listened carefully to feedback from pet owners, veterinarians, and even our most discerning taste-testers: your pets! Every insight was used to refine and improve the formula, ensuring it met the highest standards of taste and nutrition.”
“Innovation doesn’t stop. We kept refining, incorporating the latest nutritional science and feedback to create a product that’s not only irresistible but also supports the long-term health and happiness of pets.”
After years of passion, dedication, and collaboration, our ultimate product is ready to hit your pet’s bowl.
"Designed with love, backed by science, and created to bring joy and health to every pet’s mealtime.”
Formulated by Experts
Made for Pets, Tested by Pets, Enjoyed by them...and sometimes us!
At Sniff and Eat, our formula is the result of months of
in-depth research and expert collaboration to understand the unique ways that dogs and cats smell and taste. We knew that to create something truly special, we had to go beyond just flavor—we needed to make sure that every sprinkle of Sniff and Eat not only excites your pet’s senses but also boosts their daily nutrition.
Our formula was meticulously designed by a food nutrition expert, with careful attention to how pets’ senses work. Dogs and cats have incredibly sensitive noses and unique taste preferences, which is why every ingredient in Sniff and Eat was selected to enhance their eating experience.
To ensure that Sniff and Eat wasn’t just delicious but also nutritionally sound, our formula was approved by a certified pet nutritionist. Every ingredient was chosen with your pet's health in mind, ensuring it meets their dietary needs while satisfying their cravings.
Once our formula was finalized, we teamed up with industry experts in pet food formulation to bring Sniff and Eat to life. Together, we’ve created a product that not only solves the problem of boring, nutritionally-lacking meals but also delivers a healthy boost with irresistible taste.
Sniff and Eat—crafted with care, backed by science, and approved by the experts your pets trust.
